Fractional CFO for home-service businesses

Your business is growing. Your bank account isn't.

Fractional CFO guidance for HVAC, plumbing, electrical, construction, landscaping and roofing owners doing $500K-$10M. We help find what is holding back cash, profit, owner time, and growth, then choose the next move with numbers behind it.

Book a 15-min strategy call Need bookkeeping first?

No pitch. No commitment. Just a real conversation.

Profit First-aligned cash systems
Pricing built on real cost-to-deliver
Monthly CFO rhythm around the next move
Built for owner-led service businesses

Who this is for

Built for the owners actually running the trucks.

Not pre-revenue startups. Not Fortune 500 finance teams. We work with the home-service owners who can name every employee, feel every cash dip, and need to know what to fix next.

You probably are…

Doing $500K-$10M in revenue, growing year-over-year
An owner of an HVAC, plumbing, electrical, construction, landscaping, or roofing business
Profitable on paper but the bank account doesn't agree
Sitting on real pressure: tight cash, thin margins, owner overload, hiring, pricing, or expansion

We're probably not the fit if…

You need bookkeeping cleanup or tax filing as the main work
You're pre-revenue or still figuring out what the business does
You want a one-time report and no ongoing rhythm
You're looking for the cheapest CFO option, not the right one

What you'll get clarity on

The problems behind the calls you need to make.

The pressure usually shows up as cash stress, margin leakage, owner overload, or growth that might break something. We turn that pressure into a modeled next move.

Cash pressure

Revenue is up. Why is cash still tight?

The work is coming in, but payroll, vendors, taxes, and owner pay keep crowding the bank account.

How we help: We map cash timing, margin, tax reserves, owner pay, and Profit First allocations so you can decide what has to change before growth creates another squeeze.

Owner time

Is the owner still the bottleneck?

You are pricing work, approving spend, chasing answers, and filling gaps the team should eventually own.

How we help: We separate what needs your judgment from what needs a system, then tie delegation, manager hires, and process changes to the numbers the business can support.

Margin

The team is busy. Which work is actually worth it?

The schedule is full, but some jobs drain crew time, callbacks, materials, or management attention without enough profit.

How we help: We break down margin by service line, crew, job size, and lead source so you can raise prices, cut weak work, or double down on what funds growth.

Growth

Can we afford the next hire, truck, or ad push?

Growth needs capacity, but every fixed cost raises the floor before you know whether the revenue will follow.

How we help: We model cash runway, break-even revenue, close rates, lead flow, and capacity so you know when to move, when to wait, and what has to change first.

Real client work

What owners walk out with.

Anonymized stories from real engagements. We protect names; we don't fake outcomes.

Landscaping company

Revenue was growing, but profit was too thin.

The situation: The business was making money, but gross profit and net profit were both lower than they should have been. On the surface, things looked okay. Underneath, pricing was starting to create a real problem.
What we did: We spotted the margin issue early, helped the owner understand where pricing needed to change, and built a financial rhythm to monitor gross profit, net profit, cash, and growth goals each month.
The outcome: The company adjusted pricing, became meaningfully more profitable, and started building cash for the first time. Now we are helping them plan toward the next stage of growth with clearer targets, systems, and accountability.

Demolition contractor

The business needed a profitability reset before it was too late.

The situation: The company was under serious financial pressure. Pricing was not supporting the cost of delivery, debt was building, and the owner needed a clear path back to profitability.
What we did: We jumped in to rebuild pricing assumptions, track gross profit and net profit closely, and give the owner a clearer view of what needed to change week by week and month by month.
The outcome: The focus shifted from survival mode to a structured turnaround plan: become profitable, pay down debt, and rebuild the company on pricing and margins that actually work.

Owner-operated service business

The owner was pricing the work, but not the business.

The situation: Like many smaller owner-operated companies, pricing was based on what the owner used to make as an employee, plus a small bump. That left out overhead, taxes, risk, admin time, and the true cost of the owner doing the work.
What we did: We helped reframe pricing around the real economics of the business: labor burden, owner compensation, overhead, margin, and what the company needs to charge to be healthy.
The outcome: The owner gained a clearer understanding of why hourly pricing has to cover more than wages, and how to price work in a way that supports both the job and the business behind it.

How it works

Three steps. No fluff.

Book the call

15 minutes. We listen, you talk through what's on your plate. If it's not a fit, we say so.

Discovery & roadmap

We pull your actual numbers, build the picture, name the bottlenecks, and hand you a prioritized plan: pricing, cash, hiring, the works.

Monthly CFO rhythm

Early-month sync, mid-month prep, monthly CFO review. You always know what's working, what's stuck, what's next, and why.

CFO pages by trade

The CFO framework is repeatable. The pressure points are not.

Use the page that fits your business. Each one is tuned around the cash, pricing, labor, and growth questions that show up in that trade.

HVACFractional CFO for HVAC CompaniesFractional CFO guidance for HVAC owners who need clearer pricing, labor planning, cash flow, maintenance-agreement insight, and growth decisions.View page

PlumbingFractional CFO for Plumbing CompaniesFractional CFO guidance for plumbing owners who need cleaner pricing, cash flow, technician productivity, and growth decisions.View page

ElectricalFractional CFO for Electrical ContractorsFractional CFO guidance for electrical contractors who need better margin tracking, project cash flow, labor planning, and growth decisions.View page

LandscapingFractional CFO for Landscaping CompaniesFractional CFO guidance for landscaping owners who need pricing, crew production, seasonal cash flow, equipment planning, and growth support.View page

RoofingFractional CFO for Roofing CompaniesFractional CFO guidance for roofing owners who need job costing, cash flow, sales capacity, supplement visibility, and growth decisions.View page

ConstructionFractional CFO for Construction CompaniesFractional CFO guidance for construction owners who need project margin, WIP visibility, cash timing, overhead planning, and growth support.View page

Let's talk

Pick a time, or send a note.

Both paths land in the same place — we listen, then we tell you straight. Pick whichever feels right.

Prefer to talk it through? Call (484) 999-3347.

Book a 15-min call

Pick a time on the calendar

For owners ready to dig in. Real conversation, no pitch.

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Or send a note

Tell us what's on your plate

Not ready for a call? Drop us a line. We reply within one business day.

What you'll walk away with

A clear read on whether a CFO partnership fits your stage
1–2 specific levers we'd pull first if we worked together
Honest assessment if you'd be better served elsewhere

FAQ

We act as your part-time financial leader. That means finding the bottleneck behind tight cash, thin margins, owner overload, or unclear growth, then turning the numbers into useful decisions: pricing, hiring, cash flow, Profit First allocations, margin improvement, and the monthly rhythm to keep it visible.

Home-service businesses typically $500K-$10M in revenue: HVAC, plumbing, electrical, construction, landscaping, roofing, and similar owner-led companies. You have real decisions on the table and usable financial data, but you need sharper interpretation, CFO judgment, and a plan for what to fix next.

Most clients start with a roadmap and move into an ongoing monthly partnership. The work usually includes financial strategy, pricing and margin analysis, cash-flow forecasting, Profit First implementation, bottleneck diagnosis, decision modeling, reporting you will actually use, and a prioritized action list every month.

We price in flexible tiered packages sized to your revenue and scope. After the discovery call we send a custom proposal — no hidden fees, no annual lock-in you'll regret.

Send us a note and we'll reply within one business day. If there's a fit worth exploring, we set up a longer conversation to dig into the business and build your roadmap.