Keep your books current
Monthly bookkeeping and cleanup, with numbers you can trust.
Bookkeeping & cleanup
Monthly books · QuickBooks · Catch-up work
Finance + operations, working together
Run your business
with less on your plate.
We handle bookkeeping, build custom software, and help you work through financial decisions so you spend less time chasing numbers and moving information between tools.
Helping service business owners in West Chester, PA and beyond.
Your partners in the work
We bring experience running businesses and building their systems.
01 Understand the numbers02 Connect the work03 Move forward with confidence
Support for your finances and operations
Start with what’s
getting in your way.
You might need help catching up the books, replacing a spreadsheet, or deciding whether to hire. We start there and bring in other support when it helps.
Take manual work off your team
Custom applications that connect your tools and take manual work off your team.
Custom software & automation
QuickBooks · Payments · Reporting
Know what the business can afford
CFO guidance for pricing, cash flow, hiring, and growth.
Fractional CFO guidance
Cash flow · Margins · Growth decisions
Still untangling the problem? Our free AI helper can help you think it through before we talk.
Try the AI helperSoftware we’ve built
Software & automationCommissions
Automate
40 hoursof monthly report prep.
This client used to prepare the reports by hand.
Before
Manual report preparation
Now
Reports ready to send
Send the factory files. The software automatically applies the commission rules and generates reports for the salespeople.
See project detailsThe client drops the sales files into a shared folder for processing.
Financial guidance · Landscaping company
Sales were growing, but profits were still too thin.
We reviewed margins and pricing, then put a monthly financial review in place.
The owner adjusted pricing, improved profits, and began building cash for growth.
See how financial guidance helpsAn anonymized client example.
Our story
Meet the people behind Fire & Forge
Ellie brings experience running a service business. Josh brings a decade in engineering and automation. Together, we connect the financial picture to the way the work gets done.
Ellie Demi
Co-Founder & Head of Financial Strategy
View LinkedIn profileEllie co-founded Clean Peak Landscaping in 2019 and ran the financial and operational side through every growth stage. She brings operator experience, AR/AP depth, and Profit First discipline to every engagement.
- Penn State graduate
- Co-founder, Clean Peak Landscaping
- Profit First Professional
Josh Demi
Co-Founder & Head of Automation
View LinkedIn profileJosh is a mechanical engineer with a decade in robotics and automation. He builds custom operations software, reporting, and integrations around how a business works, from quoting and scheduling to payments.
- Penn State graduate
- Mechanical engineer
- Automation and API integration
Frequently asked
The details, when you want them.
A few practical answers before we talk.
Start with what is making the business harder to run. That might be behind books, a process your team has outgrown, or a decision you need help making. We will work out the right starting point together; you do not need to choose a package first.
No. We can handle your bookkeeping, build a specific system, or provide CFO guidance on its own. When the work overlaps, we connect it so you are not explaining the business all over again.
We work with owner-led service businesses, with hands-on experience in home services. We serve businesses in West Chester, Pennsylvania, and across the United States. The right fit depends on the problem and the scope, not a single revenue cutoff.
Yes. Cleanup and catch-up bookkeeping are common starting points. For software projects, we first look at what you already use. Sometimes the right answer is a better integration or an existing product; sometimes it is a custom build.
The first conversation is about your business, what is getting in the way, and whether we can help. Bookkeeping plans have published starting ranges; software projects and CFO work are scoped around the work involved. We agree on scope and pricing before an engagement starts.
Let’s find the starting point
What would make your business easier to run?
Start with a conversation.
Tell us what is getting in the way. We’ll listen, ask a few questions, and work out whether there’s a useful next step together.
(484) 999-3347Helping businesses in West Chester and across the US.
We reply to inquiries within one business day.
Or tell us a little about it.
No need to have the solution figured out.